We the members of the International Alliance for Responsible Drinking (IARD), together with
Facebook (incl. Instagram), Snapchat, and YouTube are determined to continue to establish new
standards of marketing responsibility. Together, we want to make it easy for even the smallest producer to implement effective safeguards to prevent minors from seeing alcohol marketing online.
IMPROVING AGE SCREENING
We are united in our ambition to prevent minors seeing or interacting with alcohol marketing
online. To achieve this, we are working together to further limit the potential for underage users to see advertising by beer, wine, and spirits brands – whether or not they have provided an accurate date of birth.
IARD members are implementing age screening on online channels, complemented by specific and platform-appropriate technology to help ensure marketing reaches those over the legal purchase age.
In partnership, we continue to improve these protections and will roll out safeguards that help ensure that all new alcohol-related channels or campaigns are marketed responsibly online. This partnership will continue to work on emerging areas, including influencer advertising.
GIVING USERS THE CHOICE TO BLOCK MARKETING FROM BEER, WINE, AND SPIRITS PRODUCERS
We want to give people greater control over whether they see alcohol-related marketing online. Respecting adults’ personal preferences and cultural differences are important considerations that require the same level of sensitivity and action as preventing minors seeing alcohol marketing online.
Our partnership has already made great strides in responsible marketing, but our work is far from finished. We invite and encourage other digital platforms and producers to join us in raising industry standards using our collective reach and expertise to target harmful drinking in all its forms.
© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
