Press

Press

CEOs of leading beer, wine and spirits producers to develop new responsible marketing standards for digital channels

September 15, 2017

Copenhagen, September 14, 2017: As the CE Os of the leading beer, wine and spirits producers, we are stewards of many of the world’s most popular brands and we are proud employers who take this obligation seriously. That is why we ...

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World’s Leading Producers of Beer, Wine and Spirits are combatting harmful drinking in more than a hundred countries

September 11, 2017

By forming innovative partnerships with hundreds of organizations, the 11 companies behind some of the world’s most popular beer, wine and spirits brands have:• Reached more than 100 million people with educational messages focused on preventing underage drinking• Established campaigns ...

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Stakeholders Sign MoU for Road Safety in Cambodia

December 12, 2016

Cambodia’s Ministry of Public Works and Transport (MPWT), the National Road Safety Committee (NRSC) and the Asia Pacific International Wine and Spirit Alliance (APIWSA) signed a Memorandum of Understanding (MoU) in support of a year-long educational campaign throughout the country ...

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National Responsible Drinking Awareness Week in China

October 25, 2016

The 2016 National Responsible Drinking Awareness Week is under way in China, with the opening ceremony launching the initiative on October 21 using the theme of “Caring for but no alcohol for minors.” The China Beverage Alcohol Association (CADA) is ...

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Raising Awareness About Drunk Driving Goes Virtual

October 25, 2016

Moscow, Russia – October, 2016 - Driving classes in Moscow just went hi-tech! If any of the students were unsure why drunk driving is dangerous - they have an opportunity to check it out without actually taking a drop of ...

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Cambodian Red Cross and IARD Launch Pchum Ben Public Awareness Campaign

September 27, 2016

Pchum Ben is a large-scale annual ceremony that lasts 15 days, during which the Cambodian people travel home to their families to enjoy family gatherings and offer food to monks as part of the national religious practice.

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IARD Launches BACPlus Calculator

September 20, 2016

A health information tool to help consumers plan their drinking

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IARD Highlights Work in Chile on Radio Futuro

August 29, 2016

In an interview with Radio Futuro, IARD Director of Programs Alberto Bouroncle promoted responsible drinking and raised awareness about future initiatives from the Trade Association of Pro Responsible Consumption Spirits Companies (APROCOR).

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UK Chief Medical Officers’ Low Risk Drinking Guidelines

August 24, 2016

Released on 25 August 2016, the UK Chief Medical Officer’s Low Risk Drinking Guidelines clarify that the intention is “not to prevent those who want to drink alcohol from doing so,”[1] but to provide people with information to help navigate ...

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IARD partners with APROCOR to promote responsible drinking in Latin America

August 19, 2016

Revelers consume nearly three times the level of beverage alcohol considered harmful by WHO during the Fiestas Patrias national holidays and overall consumption in the country increases by 15%, according to CNN Chile.

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